Walmart: Health & Wellness

Coming off the launch of Walmart’s Who Knew? campaign, people were starting to realize just how much Walmart has to offer. But there was another side of Walmart we wanted them to get to know too… the wellness side. From Rx delivery and sea moss to flu shots and glasses, Walmart had a lot more going on than people might expect.

Because just like the people who shop there, Walmart is multifaceted. So we leaned into the duality of our customers (and Walmart itself) to show that there’s more to everyone than meets the eye.

Enter our cast of characters: Benji, our punk-rock doggy daddy who’s also a chill yogi and green smoothie sipper. Meema, our crochet champ who doubles as a boot-scootin’ baddie. And Vicky, our avid reader who also knows how to paint the town red.

Three very different personalities, each with more than one side. A little reminder that whatever side of yourself you’re leaning into today, Walmart has something for that, too.

We kept the dual personalities going on social, tapping creator Kristen Marie to do what she does best: lean into the different personalities she portrays in her content, each with their own wellness needs… and quirks.