Walmart: Fire Dept. Coffee

Walmart is a big supporter of American businesses. In fact, most of what Walmart spends on products goes toward things made, grown, or assembled right here in the U.S. Who knew?

As part of Walmart’s Who Knew? campaign, we wanted to put some real faces (and stories) behind that stat. So we teamed up with Fire Department Coffee, a veteran-owned, firefighter-run coffee company that went from Walmart’s Open Call to shelves nationwide.

We put the company’s two real-life founders in front of the camera for their commercial debut, letting them tell their story in their own words. From what Walmart’s support has meant for their growing business to what that growth has allowed them to give back to their community, we showed how supporting American businesses can have an impact well beyond the store shelves.