Trident + Trae Young
For Mental Health Awareness month in 2022 Trident was proud to assist NBA player Trae Young and his foundation, Trae Young Family Foundation (TYFF), in their mission to support all people and their mental health.
The content was shared on social by both Trident and Trae Young. Additionally, a suite of assets were created for in-store viewing in Walmarts around the country that were selling limited edition TYFF Trident packs.
“Out of Bounds” and “Pause” are assets created with social habits in mind — designed to hack the feed and interrupt people’s endless scrolling.