We all know those special moments we experience in small businesses: when someone knows your “usual,” the guy you never talk to but give a nod to every friday at the local pub, the corner booth at your fave place. We sought to recreate those moments and captured them in real small businesses around New York City to get people excited to go out and Shop Small on Small Business Saturday.
Our content ran as pre-roll and social - both general and hyper-targeted.
Our geo-targeted social ads populated with timely data based on favorites small businesses in the targeted location and trending interests in those areas.