A new 360º campaign for belVita Breakfast Biscuits with an aim to bring humor into the breakfast space while also letting consumers in on what a breakfast biscuit actually is.
In addition to our TVC and digital :15 and :30 we created assets specifically for social — including an asset that hacked the IG/Facebook “Collection” unit.
Heavy-hitting benefit and product focused assets were created with CG and 3D for both YouTube and social to help consumers have a better understanding of belVita, since breakfast biscuits aren’t too common in the US.